The purpose of this book is to place on a platter, essential business related know-how to undergraduates in India who may be interested in starting their own business, especially those who cannot proceed with formal management education.
A favorable profile of today’s India offers ample opportunity even to seasoned and successful business leaders to set up a new enterprise or enlarge their already well established businesses. The wide-ranging, multilayered economic strata of the Indian populace offers diverse opportunities for new start-ups, which have been gathering momentum for decades. This book covers essential academic contents on conventional as well as current management thoughts. Readers with varied backgrounds and interests including teachers may find it interesting for thinking afresh and for guiding others.
Contents –
1. On Businesses
2. On Management
3. On Strategy
4. On Entrepreneurship
5. On Indian Environment
Epilogue
Glossary and Abbreviations
Select Bibliography
