Teaching and learning should be like pleasure excursion to discover to discover new outlook and to attain greater heights of knowledge. The basic purpose of teaching is to look after curiosity in such a manner that clear value addition takes place.
The book “Business Economics” offers an overview of the concept, explanation, illustrations, problems and best practices associated with some key areas of introduction, nature and scope of business economics, demand concepts, elasticity of demand, production and cost concepts, budget line, market structures and pricing.
While teaching different subjects to students of Management and Commerce we strongly felt the need for a text book which would be written in simple explanation and simple illustrative language with sufficient support from real business world information. Students of management and commerce programs come from different streams, many of them have never studied the concepts, like nature and scope of business economics, demand concepts, elasticity of demand, production and cost concepts, budget line, market structures and pricing.
Contents-
1. Business Economics Nature and Scope
2. Demand Concepts & Elasticity of Demand
3. Production and Cost Concepts
4. Budget Line
5. Market Structures and Pricing
