Prof. Amit Gautam, an awardee of the Most Admiring Professor at the World Marketing Congress, Mumbai, 2021, is working as Professor at Banaras Hindu University with a rich experience of more than twenty-two years in teaching, research and consultancy. He has completed various projects funded by UGC, Indian Oil, IOE-BHU and AICTE and has also published nine books from Himalaya Publishers, Excel Publishers and ABC Publishing House, New Delhi. Prof. Gautam is reviewer of international publishers of repute, viz., Sage, Emerald, Inderscience, etc. He is also a qualified NAAC Assessor and Member of Board of Studies, Academic Council, Research Committees, Inspection Panel, State Service Commission, etc. of many Universities and colleges.