Mr. Bharatbhushan Sankaye is working as Professor at Sinhgad Institute of Management and Computer Application, Pune. He is a graduate in Economics and Postgraduate in Management in Marketing specialization. He has worked in consumer durable organisation for eight years at middle level of management as a Area Sales Manager. His industry experience includes handling Depot Management at Pune, Indore and Ahmedabad. He is having field experience of three states-Maharashtra, Gujarat and Madhya Pradesh. He was involved in dealer selection and dealer management, field force selection and supervision. Launching of products implementing after-sales service, formulating dealer price list, customer price list formulation and execution of sales promotion schemes for dealers and field force etc. He is having rich experience in academics from last twenty years. He is PG recognised teacher and worked on different university committees.