Dr. Binod Kumar Sinha is a Professor at the Balaji Institute of Modern Management, Sri Balaji University, Pune where he teaches B2B Marketing, Brand Management and Strategic Management courses. He is Ph.D. in Commerce and Management from Berhampur University, Berhampur. He also has MBA in Marketing from Birla Institute of Technology, Mesra, Ranchi and Bachelor in Science from Dr. Rajendra Prasad Central Agriculture University, PUSA. He is Research Guide of Research Centre, Sri Balaji University, Pune. He has vast experience of 18 years of teaching MBA students. He has presented and published several research papers in UGC-CARE Journals.