Dr. Deepthi K.S. is an experienced researcher with a background in Consumer Behaviour, Market Research and Economics. She is presently working as Assistant Professor at Balaji Institute of Modern Management (BIMM) of Sri Balaji University, Pune (SBUP). Prior to that, she was assisting the Economics department in IIM Kozhikode. She was awarded Ph.D. in Economics by the University of Kerala in December, 2020. She has published various research articles and presented research papers in both International and National Conferences/Seminars.