Dr. Abhijit R. Mancharkar, has three degrees to his credit namely – B.E. (Electronics), MBA (Marketing) and Ph.D. (Marketing). He has an enriched experience of more than 24 years including 6 years of corporate experience and 18 years of teaching experience. His area of expertise includes marketing management and research methodology. He has a valuable experience in teaching, research, administration and quality enhancement. As a resourceful teacher, he has always used innovative pedagogy in making education more meaningful, understandable, interesting and outcome-oriented. He is presently working as Director in All India Shri Shivaji Memorial Societys (AISSMS) Institute of Management (IOM), Pune. He has focused on quality initiatives, sustenance and enhancement for overall growth and development of the institute. Under his dynamic leadership, the Institute has received the prestigious A+ grade by National Assessment and Accreditation Council (NAAC) of India. He has contributed in curriculum revision, examination and other administrative committees at university level. He is a recognized Ph.D. guide under Faculty of Commerce and Management of Savitribai Phule Pune University. As a resource person, he has contributed in many seminars and conferences. His research papers and cases are published in reputed national and international journals. He has successfully completed few sponsored research and consultancy projects. He is an effective trainer for students, faculty members, research scholars, corporate professionals and entrepreneurs.