Dr. Aparna Jain is an Associate Professor and Chairperson & Head, Department of Business Studies, Dr. Shantilal K. Somaiya School of Commerce and Business Studies, Somaiya Vidyavihar University, Mumbai, with over 28 years of academic experience. She holds a Ph.D. in Commerce, an MBA in Marketing, and an M.Com. (Gold Medallist). She has authored 20 research papers in reputed indexed journals, case studies in marketing and books in areas such as Business Planning and Entrepreneurship Management and Foundation of Human Skills, among others, and actively contributes as a Ph.D. guide, Board of Studies member, and an academic leader.