Dr. Bimal Jaiswal, Assistant Professor in Department of Applied Economics, Faculty of Commerce, University of Lucknow, Lucknow. At present he is also Director of two flagships Management Programme of Lucknow University i.e., MBA (International Business) and BBA (International Business). He did his post-graduation and Ph.D. in International Business. He has teaching and research experience of eleven years. He has contributed in many research journals and participated in many national and international level seminars.