Dr. Dilip Rasiklal Vahoniya is an Assistant Professor and Head of the Department of Agri Entrepreneurship and Project Management at the International Agribusiness Management Institute, Anand Agricultural University, Gujarat. He holds an MBA in Marketing, a Ph.D. in Management, and has qualified UGC NET (Management). With over 15 years of academic experience, including 13 years in postgraduate teaching and Ph.D. guidance, he has mentored 58 postgraduate and one doctoral student. Dr. Vahoniya specialises in Marketing, Entrepreneurship Development, Project and Value Chain Management, Digital and Service Marketing, Advertising, and Brand Management. He has published more than 60 research papers in reputed journals, authored 4 books, and contributed 11 book chapters. He has also delivered lectures across universities and ICAR NET centres, and actively participated in several National and International conferences. He has been associated with government and World Bank funded research projects as Co-Principal Investigator and is a life member of professional bodies including SOED, ISTD, and other academic associations.