Dr. I. Anand Pawar Islavath is presently working as Assistant Professor of Marketing in the Department of Commerce, Dr. B.R. Ambedkar Open University, Hyderabad. He is an alumnus of Kakatiya University, Warangal where he did his Bachelor`s degree (B.Com.); Master`s degree in MBA, M.Com. and M.A. (English Literature). He also received his M.Phil, research degree from Kakatiya University. Recently he received his Ph.D. degree in Marketing from Osmania University, Hyderabad. He is an Associate Editor and Writer for Principle of Marketing, Sales and Distribution Management, Marketing Management, Organisational Theory and Behaviour, Financial Markets and Services and Human Resource Management textbooks published by Dr. B.R. Ambedkar Open University. His recent publication of book is on Marketing of Distance Education - a textbook published by BOOKLINKS Corporation, Hyderabad. Prior to this, he was associated with Kakatiya University and Sri. Venkateswara University for three years as faculty member. He visited Nigeria as a research fellow and worked on "Management of Student Support Services in National Open University of Nigeria (NOUN) and Dr. B.R. Ambedkar Open University (BRAOU) - A Comparative Study". He has more than 11 years of teaching and research experience. He is known for his research publications more than 20 articles published in the area of Marketing of Services, Branding Strategies, Customer Loyalty, CRM, Banking, Microfinance and Open Distance Education. He has contributed more than 50 papers at International and National Conferences / Seminars and also recipient of Best Paper Awards. He can be reached at [email protected] and [email protected].