Dr. Malathi Iyer is an Associate Professor of Vivek College of Commerce affiliated to Mumbai University in Mumbai. She started teaching Economics for Undergraduates from 1990 and has taught Research Methodology for M.Com. and MBA students.Dr. Malathi has completed her Ph.D. in Tourism Employment from SNDT University and has published papers in Journals at national and International Level. Tourism studies have laid a magnificent table for intellectual and emotional preparation and a passionate learning of the locals in Sindhudurg, Merging her passion of learning and writing has revolutionized her mind. Her purpose of the topic for thesis has been to make the locals aware of the strength of nature which could make a career for them without destroying them.Dr. Malathi is an Honorary Consultant in Ciron Drugs and Pharmaceuticals for Corporate Social Responsibility.