Dr. Manoj Shyamrao Kulkarni received his Doctor of Philosophy (Ph.D) from Savitribai Phule Pune University in Marketing Management. He has completed MBA - Marketing Management from Shivaji University, Kolhapur. Presently, he is working as Assistant Professor at Institute of Management Studies Career Development & Research, Ahilyanagar. He has 19 years of Teaching and 2 years of corporate experience. His expertise lies in the core subjects such as Services Marketing, Sales and Distribution Management, Product & Brand Management, Marketing 4.0., Consumerism, and Integrated Marketing Communication. He has written two book and published research papers in reputed journals. He has completed one minor research project sponsored by Savitribai Phule Pune University. He has contributed as a member to District Consumer Protection Council.