Dr. Pashmeen Kaur Anand is currently working at Sasmira, teaching at the post graduate level. She graduated in BMS Marketing, and has a double post graduation degree: Masters in Management Studies (Marketing) and Masters in Commerce (Business Management). She holds a doctoral degree in Commerce, Faculty of Commerce and Management. She has around 10 years of teaching experience along with good corporate experience. In addition to her academic achievements, she has been invited as a keynote speaker and a resource person at various renowned institutions such as SVKMs Pravin Gandhi College of Law, University of Mumbai Law Academy, Alard University of Management, Pune, to name a few. She has held various positions such as BMS Co-ordinator, Ph.D. Co-ordinator and Academic Co-ordinator. She teaches both under graduate and post graduate students. With a keen interest in research, Dr. Pashmeen has more than 14 research papers to her credit, published in various national and international journals. She has also guided under graduate students in their research.