Dr. Prakashkumar Patel is an Assistant Professor in the Department of Commerce and Business Management at The Maharaja Sayajirao University of Baroda. With over 16 years of academic and industry experience, he specialises in marketing, operations, supply chain management, and research methodology. He has authored 8 books, contributed book chapters, and published research in leading Scopus and Web of Science-indexed journals. His work focuses on consumer behaviour, e-procurement, operations management, and post pandemic tourism revival. Recipient of the Teaching Training Quality Excellence Award (2021) and Teaching Excellence Award (2018), Dr. Patel is also a resource person and consultant in strategic management, process redesign, and market assessment.