Dr. Rajeev Kumra is a faculty member in the area of Marketing at Indian Institute of Management, Indore. He has cumulative sixteen years of Industry and teaching experience. He has served three companies in healthcare sector viz., Wockhardt Limited, Becton Dickinson India Limited, and Core Healthcare Limited. He has eight years of corporate experience in the area of sales, distribution, and brand management. He is in academics for the last eight years. He has acquired his doctorate in the area of CRM in banking sector from Indraprastha University, Delhi. He has numerous research publications to his credit in various referred journals and has presented several papers in National and International Conferences. He has provided consultancy Straining program to companies such as, PEC Limited on customer satisfaction index, Ozone Auyrvedics on retail audit, Seagate Singapore Pte. on alternative distribution model, Syndicate Bank on CRM in banks among others. He is a member of various Institutional and professional bodies. His areas of interest include Sales and Distribution Management, Services Marketing, Consumer Behaviour, and Customer Relationship Management.