Dr. Rinkesh Chheda, a Management graduate specializing in Marketing and Finance along with a dual post graduate degree holder in Masters in Commerce (Management) and Masters in Management Studies (Finance). He also acquired a competitive degree in NET (Management) with a doctoral degree in Commerce, Faculty of Commerce and Management in the field of academics. He is working as an Assistant Professor at SIES College of Commerce and Economics, Sion (East) with BMS Department. He is teaching subjects like Logistics and Supply Chain Management, Corporate Communication and Public Relations, Production and Total Quality Management, Brand Management, Retail Management, Business Planning and Entrepreneurship Management, etc. Apart from management studies, he is also associated with Bachelor of Mass Media course teaching subjects like Brand Building, Consumer Behaviour, Principles and Practice of Direct Marketing, etc. With a rich experience in teaching fraternity, he also possess an industrial experience as a corporate trainer. He is working with a well renowned companies serving for almost 5 years before entering into teaching fraternity. He has participated and presented around 20 research papers in various national and international conferences.