Sumesh Raizada is presently a Professor of Management in the School of Business Studies at Sharda University, Greater Noida. He did his Ph.D. from Integral University, Lucknow, MBA from Faculty of Management Studies and Research, AMU, Aligarh and Graduation in Electrical Engineering from Z.H. College of Engineering and Technology, AMU, Aligarh. He has nearly 20 years of corporate experience, mostly in marketing area in Crompton Greaves Limited, at Lucknow. He has been in academics for over 15 years, teaching undergraduate and postgraduate management students. Prior to joining Sharda University, he was the Professor at Jagan Institute of Management Studies, Delhi. His areas of teaching and interest are Strategy, Marketing, International Business, and Business Ethics. He has edited two conference books on Rural Marketing and Retail Excellence respectively. He has presented and published papers in the conferences and journals of repute. He has also published over 80 newspaper articles.