Biography

Dr. Ursula Sumant

Dr. Ursula Sumant -Dr. Ursula Sumant with over 27 years of professional experience, brings a unique blend of industry insight and academic depth. Having spent 13 formative years in the service industry, she gained firsthand expertise in customer relationship management, operations, and strategic marketing. Transitioning to academics for the past 14 years, she has made significant contributions to teaching, research, and institutional development. Received Green World
Dr. Sarwapalli Radhakrishnan Shikshan Ratna Puraskar 2025. Holding a Ph.D. in Marketing Management, her scholarly interests lie in services marketing, consumer behaviour, and brand strategy. Her teaching approach is rooted in real-world application, encouraging students to connect theory with practice. She is also known for mentoring students, designing impactful curricula, and leading academic initiatives. Her ability to align academic content with industry relevance makes them a valued educator and thought leader in the field of marketing.