Jayant Isaac is a teacher-scholar, versatile, resourceful, accomplished researcher and author in the area of Marketing Strategy and Management having profound cognizance of Indian and International strategic business issues and marketing environment. He is working with Shivalik Institute of Management Education and Research, Drug, Chhattisgarh as Senior Faculty, where he teaches to the post-graduate management students. He is having more than eight years of work experience in various senior positions in academic institutions and corporate sectors resulting in extensive depth and breath of the knowledge in all important areas of strategic marketing.