Mrs. L. Prathiba is working as an Assistant Professor at Ashoka Women’s Engineering College, Kurnool. Her overall experience in teaching is more than a decade in the fraternity of Business Management. She has published 14 research papers in reputed International, National and Scopus journals of which 2 research papers are indexed. She has attended 5 International Conferences, 20 National Conferences, 10 National workshops and 10 FDPs.