Ms. Deeksha Sharma is a faculty in National P.G. College, Lucknow, and has been a distinguished teacher of Management and is a subject expert of Strategic Management and Retail Management. She has served various organisations like ICAI, ICWA, University of Lucknow in the capacity of a Guest Faculty. Currently pursuing her Ph.D. in Knowledge Management. She has to accord various papers published nationally and internationally and has been a recipient of Chancellor`s Gold Medal for excellence in academics.