Prof. Gurpartap Singh is an M.B.A. from Guru Nanak Dev University, Amritsar, with first position in the University. Presently, working as an Associate Professor with Gian Jyoti Institute of Management and Technology, Mohali (Punjab), he also holds B.Sc. and M.Sc. (Hons.) in Economics degrees. Specializing in Marketing Management in MBA, he has twenty seven years experience, including nine years in academics and eighteen years in industry, in Marketing, Sales and Administration. He has worked in industries like Wireless Communication / Telephones, Building Materials, Retail Automation, Mineral Water and related accessories, Hospital and Laboratory Equipment, Office Automation and Courier and Cargo Services. In academics, he has taught subjects like Consumer Behaviour, Managerial Economics, International Marketing, Services Marketing, Production and Operations Management, Organizational Behaviour, Management Information Systems, Advertising and Sales Management, and Strategic Management. Presently pursuing his Ph.D. from Punjabi University, Patiala, he has published papers in leading national and international journals. He has a co-edited book on `Innovative Marketing Strategies` to his credit. He has also been the Editor of an online journal, Biz and Bytes, and is currently the editor of Gian Jyoti E-Journal.