Prof. Jayanta Chakraborti is Associate Professor of Business Analytics and Digital Marketing at ICFAI University Tripura and Chief Technical Advisor, ESP Stats. He is an Engineer, MBA in Marketing and M.A. in Economics. He has done Certification in Business Analytics from IIT Madras and Certification in E-Business from IIT Kharagpur. He is also a Google Certified AdWords Professional. He has over 20 years of experience in teaching, consulting and doing strategic interventions. He has done consulting projects for Coca-Cola USA, Colgate Palmolive – USA, GES – Australia, Autodesk – China, Marubeni – Japan, Hissan – Nepal, ICICI Bank, Punjab National Bank, Videocon and many others. He has jointly conducted workshops with eminent faculties from Harvard, Wharton, London Business School and INSEAD Paris. He is also the author of two best-sellers HR@Analytics and The Digital Entrepreneur.