Dr. Ritesh K. Patel, holds a doctorate in Brand Management, MBA with majors in Marketing Management and a Bachelors in Information Technology and Computer Application. He started his professional career with a four year stint in industry with Indiabulls and Angel. His academic career started with renowned colleges and he has also worked with Nirma University and IIM-A. He is currently working with the Gujarat Technology University as Assistant Professor, is the Section Head of Management Courses of GTU and holds several other portfolios. His areas of interest are Marketing, Internet Marketing, e-Business, Governance and Branding.