Dr. Srinivasan R. Iyengar is an Associate Professor in the area of Strategy and Marketing at JBIMS, University of Mumbai having more than 20 years of experience in corporate, teaching, and research. He is also approved Ph.D. guide in the area of Management at University of Mumbai. He authored the book on Strategic Retail Management, Cases in Retail Management and Mall Management. He has published many articles, research papers, cases studies in national and international journals, magazines, and newspapers of repute. His recent case study has been published with Ivey Publication. He is consulted by many organisations in the area of Strategic Marketing and Retail Strategies. He can be reached at [email protected]