Vikesh Ramchandani was born and brought up in Mumbai and has lived there throughout his life. He completed his basic schooling in Bandra and spent his junior college years in the south of Mumbai thus experiencing life in the suburbs and town at an early age. In addition to being brilliant in academics he was also an avid sportsperson excelling in various outdoor games at the college and university level. After completing his B.E in Electronics from the Mumbai University with a First Class with Honors, he decided to digress from the conventional engineering job and took up a career in sales and marketing instead. He started his professional career in 1993 with HCL Ltd. and his fruitful stint lasted for 4 years with the HCL group. In 1997 he switched to join Canon India Pvt. Ltd. which had just begun its operations in India. He also pursued his post graduation later in the field of Marketing Management with NMIMS and secured the first rank in the entrance as well as the management course. Currently he is still employed for the last 12 years with Canon India Pvt. Ltd. as a Senior Regional Manager handling Western India. His total experience of 16 years in the field of sales and marketing has given him a wealth of experience and expertise which he has shared through this book. Also his travel throughout India and to many a foreign land has enabled him to enrich his experience across cultures and boundaries and this is evident through the diverse examples in the various chapters. His lucid language make the content very crisp and easy to absorb and imbibe which should ensure reading this book is a very pleasurable experience.