Dr. Virendra Chavda is a Doctorate in Management Studies, MBA (Marketing), PGDHRM, UGC (JRF & NET) and BE (EC). He also attended Faculty Development Programme in Pedagogy and Research Methods from IIM – Ahmedabad, and Advanced Certification in Academic Research and Data Analysis from IIM – Kozhikode. He specializes in marketing management, research methodology, quantitative analysis, structural equation modelling, business analytics and possesses immense interest in research related to celebrity endorsement, online buying behaviour, and digital marketing. Being ardent researcher, he has published research papers in SCOPUS and ABDC indexed journals and presented research papers at premier B-Schools in India. He has more than 16 years of teaching experience and currently working as an Associate Professor in MBA Department, Gandhinagar Institute of Technology, Gujarat. He is a recognized Ph.D. Guide of Gujarat Technological University (GTU), Ahmedabad.