Walter Vieira pioneered marketing consulting in India in 1975, when he started Marketing Advisory Services, after a 14 year successful stint in the corporate world, starting as management trainee and ending as marketing head for India, Bangladesh/Sri Lanka. He is author of 16 books on management/marketing; prolific business journalist; visiting professor at business schools in Asia, USA and Europe; speaker at world summits on marketing and consulting; former chairman, world apex body of management consultants ICMCI. He now heads some NGOs, Consumer Education and Research Society and others.