We have pleasure in placing before the teachers and the taught, our new book BUSINESS ANALYTICS, written for Commerce and Management courses at both Post graduate level and undergraduate level students who are still part of the academic program in Universities. The attempt is to help the student fraternity gain sound foundational knowledge of Business Analytics irrespective of the discipline or special electives they may have chosen. The best way to benefit from this book will be to learn and exploring the sources of knowledge complied in this book as well as studying.
This book on “Business Analytics”, is one of the hottest technology topics in the world, which is a strange mix of arts, sciences and technologies. Analytics is an umbrella term referring to the processes, technologies and techniques, which turn data into information and knowledge that drive business decisions. Business analytics are used in industries like financial services, retail, healthcare, manufacturing, energy, oil & gas, telecom, sports, social media, gaming, e-commerce, e-governance etc.
The books has 5 modules.
Module 1 – Introduction to Analytics
Module 2 – HR Analytics
Module 3 – Marketing Analytics
Module 4 – CRM Analytics
Module 5 – Finance Analytics
Contents –
1: Introduction to Analytics
2: HR Analytics
3: Marketing Analytics
4: CRM Analytics
5: Financial Analytics
