Business Economics is, essentially, the applied economic science pertaining to business decision-making. A working knowledge of economic tools of analysis is very useful to a modem businessman in his decision-making process. It is, thus a welcome trend, in recent year, in the Indian universities to introduce a course in Business Economics in the syllabi of the curricula of Commerce Faculties at undergraduate level.
The Government of Andhra Pradesh under the able and Dynamic leadership of Honorable Chief Minister Sri. Y.S. Jaganmohan Reddy., has taking all the essential measures to develop the higher education to match to the changing needs, and to provide greater employability to the youth. Accordingly APSCHE has revised the U.G syllabi for the academic year 2020-21. The present book “Business Economics” is lucidly written without compromising the standard designed in treatment of the subject to cater to the need to the students community.
Contents –
1. Introduction
2. Demand Analysis
3. Production, Cost and Revenue Analysis
4. Market Structure
5. National Income
