This volume IV of ‘Cases in Indian Management’ like previous volume III, continues to include cases contributed by students. There was a considerable interest and response from the students, I have included two cases – Case 7 ‘Neptune Steel – The Director’s Cut’ and Case 10 ‘Gopal Snacks – A Success Story’.
Contents –
1. Increasing Blood Supplies
2. Patanjali Ayurveda – Spiritual Commerce
3. Luxury in The Air – A Case of Air India
4. Flipkart and Myantra Merger
5. Rechargeable Hunter
6. OYO Rooms – Disruptive Innovation in the Hotel Industry?
7. Neptune Steel – The Director’s Cut
8. SABORO – Fruits Passionately Grown and Thoughtfully Picked
9. Gillette Guard – Indo-vation
10. Gopal Snacks – A Success Story
