This volume V of ‘Cases in Indian Management’ like previous volumes, continues to include cases contributed by students. There was considerable interest and response from the students. I have included two cases – Case 5 ‘Long Live ‘The Old Monk’ and Case 8 ‘Kansai Nerolac Paints Limited- Painters Ki Khoj’. Also, included is an example of teaching a functional area – Marketing – using a case study approach.
Volume V has 10 cases.
Like previous volumes, guide to questions is not included, as this encourages both the students and faculty to consider different aspects of management, creating discussions and the need of additional secondary information.
Contents –
1 The Dabbawallas of Mumbai – End to End Collaborative Supply Network
2 Managing ‘A Development Organisation’
3 Aditya Birla Nuvo Grasim – Case Study
4 Bujurg Sewa Mandal – A Need For?
5 Long Live ‘The Old Monk’
6 Fusion for Confusion – Launching of Domino’s Pizza Burger
7 Amazon – Innovation for India
8 Kansai Nerolac Paints Ltd. – Painters Ki Khoj
9 On Launching ‘Ladies Fizzy Drink’
10 Teaching Marketing with the Case Study Approach
Case Volumes
