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Cases in Sales and Distribution Management

Starting out in sales area can be difficult without suitable guidance and diagonostic aptitude to set you on the right path. Students and practitioners alike need real life situations in the Indian context to follow and apply principles of sales and distribution management. It not only attempt to provide analytical power and problem solving skills through case analysis and role plays but also aims to provide learning of state-of-art sales tools with which to approach the study of this exciting subject area to study on track, packed with useful case studies. It presents topics in terms of practical, tried and tested skills.

Book Content of Cases in Sales and Distribution Management
Part A: Guidelines for Analysing Case Studies

Part B: Cases in Sales Management

Part C: Cases in Distribution Management

Part D: Role Plays

ISBN

Year of publication

2017

Edition

First

Pages

168

Weight

204 (In Grams)

Book Code

Type

Student Dollar Price

9

Author

Dr. S.L. Gupta,

Prof. M.K. Rampal

Publisher

Himalaya pub