A modest attempt is made in this book to undertake an objective appraisal of the role of the marketing cooperatives in India over the past four decades. Beginning with the basic issues-concept, features, objectives, need and importance of cooperative marketing, the book traces its genesis and growth in India, examines the organisational structure of marketing cooperatives and throws light on their financing and business operations. This is followed by an appraisal of cooperative storage, cooperative processing and cooperative dairying, the upcoming functional areas of the marketing cooperatives in India. The book also contains a chapter on cooperative marketing abroad, that enables the reader to develop closer understanding about the working of the marketing cooperatives in other countries.
The picture that emerges out of the multi-faceted analysis in the book may at best be termed as a mix of successes and failures on the part of the marketing cooperatives. Obviously, enough scope for improvement appears to be there.
| Book Content of Cooperative Marketing In India and Abroad |
SECTION I
INTRODUCING COOPERATIVE MARKETING |
- Introduction
SECTION II
COOPERATIVE MARKETING IN INDIA |
- Need and Importance
- Genesis and Growth
- Organisation and Growth
- Organisational Structure
- Financing
- Business Operations
- Institutions in Cooperative Marketing
- Cooperative Processing
- Cooperative Storage
- Cooperative Dairying
- Retrospect and Prospect
SECTION III
CO-OPERATIVE MARKETING ABROAD |
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- Co-operative Marketing Abroad
BIBLIOGRAPHY |
