Digital Marketing (BCom AP Univ)

We have great pleasure in presenting First edition “Digital Marketing” written for students of UG courses. The related matters are written in a simple and easily understandable.

This volume is an attempt to provide the students with thorough understanding of Digital Marketing. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students’ interest.

Contents –

1. Digital Marketing
2. Online Advertising
3. Email Marketing
4. Social Media Marketing (SMM)
5. Search Engine Optimization (SEO)