In the true sense, History of Mass Media is in fact, history of print media and electronic media. To comprehend, the history of Mass Media or the development of the gathering and transmitting of news spans the growth of technology and trade, marked by the advance of specialized techniques for gathering and disseminating information in a regular basis that has caused, as history of journalism, surmises the steady increase of “the scope of news available to us and the speed with which it is transmitted.”
In modern context, Mass Media is a world in itself. It is a vest independent discipline today. This is a thorough book for scholars, students and professionals. This Encyclopedia is a comprehensive work for all of them.
| Book Content of Encyclopedia of the History of Mass Media (Volume I to V) |
Volume I
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Preface
- Historical backdrop of Mass Media
- Evolution of Mass Media
- Concept and Perception of Mass Media
- Impact of Mass MediaBibliography
Index
Volume II
-
Preface
- The Backdrop of Mass Media
- Evolution and Development of Mass Media
- Growth of Mass Media at a Fast Pace
- Practical Development of Mass Media
- Gradual Growth of Mass Media
- Development of Broadcasting and Telecasting
- Evolution of Technology and Mass Media
- Role of Technology in Mass Media
- Media Technology in Vogue
- Role of Television in Mass Media
- Role of Internet in Mass MediaBibliography
Index
Volume III
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Preface
- History of Journalism
- History of Broadcast Media
- History of Telecast Media
- History of World Wide Web
- History of CelluloidBibliography
Index
Volume IV
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Preface
- History of Books and Writing
- History of Printing
- History of Information Technology
- History of Communication
- History of Media Literacy
- Electronic Media
- Digital Media
- New Media
- Visual Aids in Mass MediaBibliography
Index
Volume V
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Preface
- Media Planning
- Types of Mass Media
- Typology of Mass Media
- Social Orientation of Mass Media
- Freedom of Mass MediaBibliography
Index
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