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Entrepreneurship: Innovations and Strategy


SKU: 41349a2b234e Category:

This book is a collaborative effort to present an insightful look into the theoretical and empirical aspects of contemporary issues in entrepreneurship. The text is divided into 30 chapters and covers various aspects of entrepreneurship strategy and innovations. Academicians across the country have contributed to this book. This edited book is the outcome of contributions in the form of research papers presented in the conference and has been developed to augment the understanding of the theory and practices of emerging entrepreneurship area. This edited book is a ready reference for MBA students specialized in the area of entrepreneurship, students of M.COM, MFC, BBA, B.COM, specially, researchers on entrepreneurship.

Contents :

1. Youth Entrepreneurship: The Ultimate Key to Self Reliance
– Shailesh B Badre
2. Entrepreneurial Education for Better Sustainability
– Pallaid Badre
3. Entrepreneurship Culture and the Socio-Economic Development: A Study on Youths Perspective towards Entrepreneurship in Odisha
– Dr. Sabat Kumar Digal
4. Innovation: The Key to a Successful Enterprise
– Sanjeev Hota & Snigdhamayee Choudhury
5. Social Entrepreneurship: The Critical Dimension for Innovations
– Kalpana Sahoo & Nihar Ranjan Agasti
6. Behavioural Study of Social Entrepreneurs towards Educational Sector in Odisha
– Giridhari Mohanta & Ipsita Panigrahi
7. From Globalization to Social Mediazation: A Handshake of Entrepreneurs with Social Media

– Dr. Zeenat Sayeed
8. SHG and Bank Linking − A Study at Bhubaneswar
– Dr. S. K. Acharya & Sanat Kumar Patnaik
9. Need for Entrepreneurship Education in the Changing Scenario

– B N Biswal
10. Innovation Skills for Entrepreneurship Ventures: An Exploratory Study.
– Dr. Subhasis Sen
11. Role of Microfinance for Bridging the Gap of Energy Supply and Demand in Rural Gujarat Dr. Jaydip – Choudhari & Dr. Chetan Kumar J. Lad
12. The Role of Microenterprise in Uplifting Rural Economy in Odisha
– Parthasarathi Senapati, Jyotiprakash Panda & Rasmi Ranjan Mishra
13. A Study on Women Entrepreneurship through Self-help Groups with Special Reference to Chennai Suburban Area
– C. Subramaniam
14. Women Entrepreneurs in India: An Insight
– Snehal kumar H. Mistry & Dr. Jaydip Chaudhari
15. Communication and Soft Skill Requirement for the New Age Entrepreneur: A Study on Two Small & Medium Scale Women Entrepreneurs
– Anita Mishra
16. Role of Nationalized Banks in the Development of Women Entrepreneurship in India
– Sheetal Thomas
17. Bond of Success: Women Entrepreneur
– Amita Rani & Aditi Thapar
18. Women Entrepreneurship: Issues & Challenges
– Bijaya Kumar Sundarray, Biswajit Rout & Dr. Priti Ranjan Majhi
19. Emancipation through Participation: A Study of Women`s Empowerment through SHGs in Rayagada District of Odisha
– Dr. Sanjeeb Kumar Jena
20. Women Empowerment: A Study on Self-help Groups in Cuttack District, Odisha
– Ansuman Sahoo & Dr. Mayadhar Satapathy
21. Women Entrepreneurship: Changing the Paradigms of Society with Special Reference to Jagatsinghpur District, Odisha
– Vandana Mohanty, Dr. Sujit Kumar Acharya & Abhaya Patnaik
22. An Approach to Women Empowerment − In Context to Socio-economic Development
– Smita Rath
23. Islamic Entrepreneurship: An Empirical Study on (Joint Mudarabah Venture Contract) & Interest Free Financing SK. Zakir Hossen
– Dr. Malay Kumar Mohanty
24. Role of Financial Institutions in the Development of Women Entrepreneur: An Indian Scenario
– Dr. K. K. Patra
25. Determinants of Female Entrepreneurship in India
– Manoranjan Dash, Bibhuti Bhushan Mishra & Surya Kanta Mishra
26. Road of Challenges and Destination of Success: A Case Study of Health Food Product (P) Ltd.
– Dr. Sandip Ghosh Shradhanajli Panda
27. The Business of Beauty: A Study on Shahnaz Hussain, India`s Most Popular Women Entrepreneur
– Namita Rath & Sujata Rath
28. Growth of Entrepreneurship in Micro, Small and Medium Sector in India can Ensure Inclusive Economic Growth
– Dr. Saroj Upadhyay
29. Role of Entrepreneurship Development Programme In Developing Entrepreneurial Intentions
– Kulveen Kaur & Dr. Ranjan Kumar Bal
30. Role of NBECs Entrepreneurship Development
– Chinmaya Sahoo & Subhashree Padhi


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Ch. Sudipta Kishore Nanda,

Dr. Tapan Kumar Lenka


Himalaya pub