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Franchising

350.00650.00

SKU: a1265200ba8d Category:

In this book the criteria for franchisor and the franchisee also addressed the major concerns along with the synergies between them. The reader will get an overview of the major aspects of the world of franchising. Overall the book would touch upon the different perspectives on concerns, approach is for the same along with the legal and global perspective of the `World of Franchising`.

Book Content of Franchising
1. Franchising – Introduction
2. Merits and Demerits of Franchising
3. Synergies Between Franchisor and the Franchisee
4. Evaluation
5. Legal Aspects
6. Marketing in Franchising
7. Franchising in Global Scenario
8. The Way Ahead
9. Case Study in Retail
ISBN

Year of publication

2017

Edition

First

Pages

216

Weight

414 (In Grams)

Book Code

Library Dollar Price

26

Student Dollar Price

14

Type

,

Author

Sumit Kati

Publisher

Himalaya pub