It gives us immense pleasure to present this textbook, “IKS in Communication and Media”, designed specifically for the S.Y. BAMMC Major Course in accordance with the curriculum framework under the National Education Policy (NEP) 2020. This book seeks to introduce students to the rich traditions of Indian Knowledge Systems (IKS) and their relevance to the study and practice of media and communication in the contemporary world. It aims to bridge the gap between India’s timeless intellectual heritage and modern communication theories, enabling learners to appreciate indigenous perspectives alongside global media paradigms.
The contents of this textbook have been carefully planned to provide a comprehensive understanding of the philosophical, cultural, ethical, and communicative dimensions of Indian Knowledge Systems. The chapters explore the evolution of communication traditions in India, the role of oral and written knowledge systems, ancient models of information dissemination, storytelling traditions, folk and performing arts, classical literature, and the ethical foundations of communication embedded in Indian thought. The book also examines the relevance of IKS in today’s digital media environment, journalism, advertising, public relations, cinema, and emerging communication technologies. Contemporary examples and practical illustrations have been incorporated to make the subject engaging, meaningful, and relevant to present-day media practices.
Contents –
1. Foundation of Indian Knowledge Systems and Communication Traditions
1.1 The Heart of Indian Knowledge Systems
1.2 Definition of Indian Knowledge Systems
1.3 Traditional Systems of Knowledge Transmission in Indian Knowledge Systems (IKS)
1.4 Introduction: The Tripod of Indian Knowledge
1.5 Ancient Indian Communication Models
1.6 Ancient Treatises on Communication and Statecraft in Indian Knowledge Systems
2. Introduction to Classical Languages of India
2.1 The Tapestry of Language and Civilisation
2.2 Oral Traditions of India
2.3 Tamasha and Kirtan as Public Communicative Platforms
2.4 Kathakali as a Public Communicative Platform
3. Philosophy and Aesthetics in Indian Knowledge Systems
3.1 Philosophical Foundations of Indian Thought Systems
3.2 Philosophical Foundations of Indian Thought Systems
3.3 Aesthetic Principles in Indian Knowledge Systems
4. Representation of Indian Mythology, History and Folklore in Indian Print, Cinema and Television
4.1 From Oral TraditionS to Visual Expression – The Evolution of Indian Storytelling
4.2 Representation of Indian Mythology, History and Folklore in Indian Print, Cinema and Television
4.3 Indigenous Knowledge in Documentary and Regional Filmmaking – The Digital Renaissance
4.4 Understanding the Framework of Epic Adaptation: From Manuscript to Screen
4.5 IKS in Children’s Programming, Animated Series and Edutainment Platforms
4.6 Digital Platforms, Gamified Learning and the New Age of IKS for Children
4.7 Digital Platforms and New Media
