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Luxury Retail – An Indian Perspective

1,250.00

SKU: PGG0046 Category:

This book discusses about what is luxury, what are luxury brands and how luxury retail has assumed so much significance in the world and the Indian luxury market. The Luxury Market in India: Maharajas to Masses is expected to be worth $7,956 million in 2020 and is projected to grow annually by 10.6% CAGR between 2020-2023. The concept of luxury has been changing dramatically across time and culture. These days, people have become richer, and luxury is a blurred genre that is no longer the preserve of the elite. More and more consumers have increased their financial status as the old values of tradition and nobility have become less important. People have a higher disposable income than earlier generations, resulting in a tendency towards fulfilling personal needs and aspirations through experience. Therefore, it could be said that luxury is more about the experience than about financial value.

This book will be useful to companies in the luxury brand sector and also to those companies who plan to enter the Indian luxury market in the coming future. It will help them to understand the factors which motivate an Indian customer to purchase a luxury brand and enable the managers to devise appropriate marketing strategies to target these customers. It will also be useful to management students to understand how the principles of marketing can be applied to a luxury brands.

 

Contents –

1: Introduction to Luxury Retail
2: History and Evolution of Luxury in India
3: Indian Luxury Market
4: Strategies Used by Luxury Brands in India
5: Trends in Luxury Market
6: Indian Retail Industry
7: Challenges and Opportunities for the Indian Luxury Market
8: Motivation for Luxury Purchase
9: Consumer Behaviour towards Luxury Brands
10: HNIs and Closet Consumers
11: Categories of HNI Consumers
12: Orientation of Consumers towards Luxury Brands
13: Categories of Luxury Goods and Different Values in Luxury Consumption
14: Sales of Luxury Brands in Recession
15: Emerging Markets for Luxury Brands
16: Global Luxury Market
References

ISBN

Year of publication

2021

Edition

First

Pages

200

Book Code

Library Dollar Price

50

Type

Author

Harshul K. Savla,

Sandeep K. Bhanot,

Srinivasan R. Iyengar

Publisher

Himalaya pub