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Managing Twentyfirst Century Organisation


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The book “Managing TwentyFirst Century Organisation” aims at creating a cohesive understanding of various aspects of management that are essential to run an organisation in the present century. Quality has become the watchword of all activities of an organisation. Developments in the fields of engineering and information technology have made `Quality` the slogan of the century. Developments in the field of information technology have changed the attitude, mindset, aspirations and expectations of managers, employees, government and the society. Thus, we have to build up such managerial cadre that will satisfy, conflicting demands of various requirements of the organisation.

The first chapter discusses various theories of management. The objectives is to bring home to the reader the realization that the role, functions and objectives of management have changed with changes in circumstances. This chapter creates the background against which the role that the management has to play in the present century organisation can be better understand and practices. The next four chapters discuss various approaches to quality management and how corporations can introduce these in their activities. The success of the organisation in a achieving its objective depends upon its efforts in choosing bench-marked performers, analyzing ingredients of their performance and practicing them in own organization to its last letter.

Employees of the twenty first century organisation are knowledge workers; they are associates. Management has to create, collect, store and disseminate knowledge in the organisation so that it is readily available to the associates who need to us it to make their function world class. This is what we by Intellectual Capital. Knowledge workers and intellectual capital are important in the present century because organisation of today are people centered. The seventh and eighth chapters discuss these two aspects.

Organisations, in present times, have to focus their total attention on improving their competitiveness by developing core process, core skills, core products and core organisation. This will enable the organisation to achieve leadership. World leader organizations have developed are competence in each aspect of their activities. Chapter nine is devoted to discussion developing a core competence of the organisation.

Management of an organisation is accountable for achieving total quality in its activities. This principle of accountability is the foundation of corporate governance Management must satisfy all the stake holders-shareholders, managers, employees, customers, government and the society. It must conduct its activities in such a way that all are treated equally. Its activities must be transparent and beyond doubt. This makes the organisation-a leader organisation.

The eleventh chapter summaries this discussion of development of management to run twenty first century organisation.


Contents :

1. Development of the Concept of Management
2. Total Quality Management
3. Supply Chain Management
4. Six Sigma Management
5. Benchmarking
6. Relationship Marketing
7. Knowledge Management
8. Intellectual Capital
9. Core Competence
10. Corporate Governance
11. We Will Manage This Way


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S.G. Bhanushali


Himalaya pub