This work to a certain extent grew out of my Notes prepared for the students of BBA., (HONS.) BIRM (Hons.) and BSCM. In fact a felt the need of a Text Book in accordance with the syllabi for the students of WBUT Colleges while taking their classes and form then on the urge to compile those notes into a much lucid and simpler Text Book came to my mind.
| Book Content of Marketing Management − I | |
| 1. Introduction 2. Consumer Behaviour and market Segmentation 3. Product 4. Price 5. Distribution Channels and Physical Distribution 6. Promotion |
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