Marketing is a vital function of any business activity. It describes a collection of skills that are useful for a business. It Explores customer perceptions and serves as a primary source of profit for a business. Marketing utilizes various data to make smart and insightful business decisions.
On a broader scale, marketing skills, besides helping business world to grow , are helpful for people and economy to know the basic values that connect people, brands and business. Business houses with all their robust business plans cannot sucessfully implement those plans, without the help of amrketing process. Because every business activity (which is the supply side of goods and services) focuses on demand for its product or service. Demand is generated by customers. Marketing function facilitates the connectivity between the business house and customer base.
Thus, in any business activity, marketing occupies the centre stage and facilitates the smooth running of business. Keeping this aspect in view, all the universities which offer business education, compulsorily prescribe “Marketing” as one of the major subjects of study. Bangalore Central University has prescribed “Modern Marketing” as one opf the subjects of study in B.Com. course.
Contents –
1.Introduction to Marketing
2.Recent Trends in Marketing-I(E-Business, Green Marketing, Grey Marketing)
3.Recent Trends in Marketing-II(Customer Relationship Management and Social Marketing)
4.Retailing
5.Marketing Environment
6.Market Segmentation
7.consumer Behaviour
8.Marketing-Mix-I (Meaning and Product Analysis)
9.Marketing-Mix-II (PLC, Product Planning)
10.Marketing-Mix-III (Branding & Packaging)
11.Marketing-Mix-IV (Pricing)
12.Marketing-Mix-V (Physical Distribution)
13.Marketing-Mix-VI (Promotion-Mix-I)
14.Promotion-Mix-II (Advertising)
15.Promotion-Mix-III (Personal Selling)
16.Digital Marketing
17.Services Marketing-I (Basic Aspects and Marketing-Mix)
18.Banking Innovations (Electronic Banking)
Skill Development
