Salesmanship

Bholanath Dutta, is an Accredited Management Teacher by the All-India Management Association (AIMA), an M.Phil. (Entrepreneurship), MBA (Marketing), Postgraduate Diploma in Tourism Management, Diploma in Electronics and Telecom Engg, Diploma in Advanced Accountancy, and couple of courses in specific areas (CRS, Ticketing, Tour and Travels and Airlines Management) of tourism industry from Indian Institute of Tourism and Travel Management, Ministry of Tourism. He is currently working as Assistant Placement Officer, CRMT and Assistant Professor-Department of Management Studies, in CMR Institute of Technology. He has over 19 years of experience as varied as industry, academic, teaching, administration, consultancy and research. Dutta is a prolific writer. He has authored six books in the area of marketing, entrepreneurship and general management. His book titled "Teaching Learning Process in Management Education" has earned lot of laurels. He has developed many study and instructional materials for the Bharatiyar University, AIMA, ITM, IASE and NIILM, etc. His articles are selected and published in derivative reference books. He has published more than 60 papers till date including articles / research paper / case study in the areas of general management, marketing and entrepreneurship in the leading management magazine/journal and still counting. He presented many papers in National and International Conference. He is a resource person in management education and has delivered lectures at other institutes. He is a guest editor to www.mybigeconomy.com and www.mybigstartup.com He is the Coordinator of "Center for Research and publication" and Chief Editor for Journal-Jnanatapasa, CMRIMT and e-bulletin "Optimums". He is a Fellow Member of Institute of Marketing Management, member of AIMA, AIMS-International, NEN Network, BMA and life member of Institute of Homoeopathic Practitioners.

Dr. Girish C. -