We are happy to present the book “Strategic Management” to the students of Semester V of T.Y. BBI to the teachers and the readers. This book is written according to the syllabus prescribed by the University of Mumbai.
Outstanding Features :
1. As per the guidelines of University of Mumbai
2. Simple and lucid language
3. Bird’s eye-view boxes given in the text provides a snapshot of the subject matter covered
4. Diagrammatic representation
5. Sufficient examples
6. University papers with hints
Contents –
1. An Overview of Strategic Management
2. Environmental Analysis and Scanning
3. Levels of Strategies and Analysis
4. Activating Strategy and Implementation
5. Strategic Evaluation and Control
