Tourism Management and Marketing (Set of 2 Vols.)

Tourism is a flourishing sector nowadays. As the tourism industry has grown exponentially in the past few decades, its proper management and marketing assumed an important role. As for management, there are certain tasks, which have to be taken into account for a number of different reasons. Gathering, maintaining and compiling information about the tourists is of greatest important. Be it a domestic or international, inbound or out-bond tour, providing tourists` information, healthy interaction with them, chalking out plans to cut down expenses and providing the tourists with maximum facilities are some of the key concerns of the tourism management. Besides co-operating and establishing a network with international tourists and tourist organisations and providing frontier facilities such as passport, visa and emigration also form a part of tourism management. Accommodation or lodging is also a significant part of tourism management.

Although, there are lot of books on the subject, already in the market, yet, the undersigned felt it pressingly necessary to bring out such a comprehensive and all- encompassing book, which may incorporate in itself a range of aspects, under one cover. With this view this modest work, entitled, Tourism Management and Marketing is an asset for all scholars, researchers, students and of course general readers.