It gives us immense pleasure to put forth a book titled “International Marketing” for the students of T.Y. BMS of the University of Mumbai. The book has been written strictly as per the Revised Syllabus in the subject of “International Marketing”. The language of the book is lucid. There are eight chapters based on the four modules in the syllabus. Chapter Summary has been included at the end of each chapter for quick revision.
Contents :
1. Introduction to International Marketing
2. Introduction to International Trade
3. International Marketing Environment
4. International Marketing Research
5. International Product and Pricing Decisions
6. International Distribution and Promotion Decisions
7. International Marketing Plan and Strategies
8. International Marketing of Services
Caselets
