Globalisation of Business has brought with it an information technology revolution. Communication has now become the crux of business management. Today`s manager is not the one who is just contented with the traditional forms of communication. He has actually become a human thermostat involved in the heat of the dynamics of communication revolution. Accordingly this book has undergone considerable revision for accommodating the recent trends in communication
The strategic management process which is the concern of every global manager of today has a vital component in it for analytical process, research has attained wider dimensions in a global business.
Necessary updating has, therefore, been done in the second part of this book in view of the emerging trends in the business environment. Thus this book Communication and Research for Management has now come out with appropriate changes taking into account the valuable suggestions and critical comments of my esteemed readers.
Book Content of Communication and Research for Management | |
PART I : MANAGERIAL COMMUNICATION
PART II : MANAGERIAL RESEARCH
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