It gives us immense pleasure to put forth a book on revised syllabus in the subject of “Commerce – V (Marketing)” for T.Y.B.Com., Semester V for the students of the University of Mumbai. The book has been divided into Four Chapters based on Four Modules in the Syllabus. The language of the book is simple and lucid to enable undergraduate students to comprehend easily. A number of examples have been given to make understanding of the subject matter easy. Objective questions in the form of fill in the blanks, match the columns and true or false have been given to facilitate quick revision and help students to prepare for the internal examinations.
Contents –
1. Introduction to Marketing
2. Marketing Decisions – I
3. Marketing Decisions – II
4. Key Marketing Dimensions
